Harnessing AI: Tools to Assist the Profession

Artificial intelligence is transforming professional communications, offering powerful tools to enhance media monitoring, content creation, audience analysis, and crisis management. This presentation will equip professionals with knowledge and practical strategies to integrate AI into their daily workflows.

Attendees will learn how AI can support tasks such as press release drafting, sentiment analysis, social media monitoring, and personalized communication. We’ll explore real-world applications, ethical considerations, and best practices for leveraging AI while maintaining authenticity and human oversight.

This will be a hands-on workshop. Attendees are encouraged to bring their laptops and examples of work. You will be asked to try the tools and practice some of the tasks that we review. This will be highly interactive.