Tactic Judging | PRSA Tri-Cities

2025 PRSA Tri-Cities Awards Competition

Tactic Judging Form

Judge First Name

Judge Last Name

Entry ID

Name of Entrant/Organization

Planning/Content Judging (10 points possible)

Judges will consider whether research was done and whether objectives and strategies were thoughtfully considered and clearly stated. They will also determine if the medium was a proper vehicle for attaining the stated objectives. Special consideration is given to strategy and originality of approach. Budget, timeline, and any applicable research should be included.

Use of Research (Excellent, Average, Needs Improvement)

4 POINTS: Research methods are clearly identified, chosen methods are appropriate for the project and purpose, and methods are described clearly and in adequate detail.

1-2 POINTS: Research methods are identified and appropriate for the project or purpose but lack clarity and/or detail in their description.

0 POINTS: Use of Research Research methods are not identified or are not appropriate for the project or purpose.

If choosing 1-2 points, please identify which (1 or 2)

Research Results (Excellent, Average, Needs Improvement)

3 POINTS: Research results are clearly summarized.

1-2 POINTS: Research results are loosely summarized.

0 POINTS: Research results are not included or poorly summarized.

If choosing 1-2 points, please identify which (1 or 2)

Research Impact (Excellent, Average, Needs Improvement)

3 POINTS: Research results demonstrably affected the creation or implementation of target audience definition, metrics, project objectives, strategies, or tactics.

1-2 POINTS: Research results may have affected the creation or implementation of target audience definition, metrics, project objectives, strategies, or tactics.

0 POINTS: Research did not affect the creation or implementation of target audience definition, metrics, project objectives, strategies, or tactics.

If choosing 1-2 points, please identify which (1 or 2)

Comments on Planning/Content

Planning/Content Points (out of 10 possible):

Creativity/Quality Judging (10 points possible)

Judges will consider whether the messages were directly tied to the objectives and if the content was substantive, understandable, consistent, and appropriate for the target audience. Level of uniqueness and creativity also will be assessed.

Messages (Excellent, Average, Needs Improvement)

4 POINTS: Messages were directly tied to the objectives.

1-2 POINTS: Messages alluded to but were not all directly tied to the objectives.

0 POINTS: Messages were not tied to the objectives.

If choosing 1-2 points, please identify which (1 or 2)

Content (Excellent, Average, Needs Improvement)

3 POINTS: Content was substantive, understandable, consistent and appropriate for target audience.

1-2 POINTS: Content was somewhat substantive, understandable, consistent and appropriate for target audience.

0 POINTS: Content was not substantive, understandable, consistent or appropriate for target audience.

If choosing 1-2 points, please identify which (1 or 2)

Uniqueness & Creativity (Excellent, Average, Needs Improvement)

3 POINTS: Content was highly unique and creative.

1-2 POINTS: Content was somewhat unique and creative.

0 POINTS: Content was somewhat unique and creative.

If choosing 1-2 points, please identify which (1 or 2)

Comments on Creativity/Quality

Creativity/Quality Points (out of 10 possible):

Technical Excellence Judging (10 points possible)

Judges will examine graphic or communication elements that set the entry apart and the quality of production, with consideration for the project’s scope and its budget.

Graphic/Communication Elements: (Excellent, Average, Needs Improvement)

5 POINTS: Graphic or communication elements were excellent and set the entry apart from others.

1-2 POINTS: Graphic or communication elements were standard and not out of the ordinary.

0 POINTS: Graphic or communication elements were lacking in quality.

If choosing 1-2 points, please identify which (1 or 2)

Production Quality: (Excellent, Average, Needs Improvement)

5 POINTS: Production quality of graphics or communication elements were excellent considering project scope and budget.

1-2 POINTS: Production quality of graphics or communication elements were average considering project scope and budget.

0 POINTS: Production quality of graphics or communication elements were below average considering scope and budget.

If choosing 1-2 points, please identify which (1 or 2)

Comments on Technical Excellence

Technical Excellence Points (out of 10 possible):

Results Judging (10 points possible)

Judges will consider whether efforts, quantitative or qualitative, were made to assess the degree to which the entry met its stated objectives.

Measurement Methods: (Excellent, Average, Needs Improvement)

5 POINTS: Specific quantitative and qualitative measures are identified, and results are clearly described.

1-2 POINTS: Specific quantitative OR qualitative measures are identified, and results are described.

0 POINTS: Specific measures are not identified, or results are not described.

If choosing 1-2 points, please identify which (1 or 2)

Examples Provided: (Excellent, Average, Needs Improvement)

5 POINTS: Evidence is presented describing how ALL identified objectives were exceeded, met, or not met.

1-2 POINTS: Evidence is presented describing how SOME objectives were exceeded, met, or not met.

0 POINTS: Evidence is not presented describing how objectives were exceeded, met, or not met.

If choosing 1-2 points, please identify which (1 or 2)

Comments on Results

Results Points (out of 10 possible):

Overall Scores

Planning/Content Points (out of 10 possible):

Creativity/Quality Points (out of 10 possible):

Technical Excellence Points (out of 10 possible):

Results Points (out of 10 possible):

TOTAL POINTS (out of 40 possible)

Judge Comments

Award Entry Suggestions for Improvement:

Award Entry Strengths:

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